Morgan Stanley. Digital Signage
1585 Broadway, Times Square
Role: Line Producer
Launch: Sept 2016
Awards: D&AD (Yellow + Wood Pencil), Design Week Awards, The Drum Dream Awards, Kinsale Shark (Silver).
Morgan Stanley was looking for a creative but functional re-design of the digital signage at their Times Square HQ and came to us to help deliver something that would stand out in the bright lights.
Working alongside Bloomberg Marketing Studio, we at Framestore Labs designed content templates combining award winning graphic visualisations and live data from various financial and news API's. We built and installed a custom hardware solution, paired with an immediate failover system to ensure a completely reliable set up for the thousands of daily visitors to Times Square.
All content was fully customisable by the client in a custom made CMS and is still visible at Times Square to this day.
Agency Release: Framestore Labs
Client Release: Bloomberg
Images courtesy of Framestore, Morgan Stanley and Bloomberg