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Morgan Stanley. Digital Signage

1585 Broadway, Times Square

Role: Line Producer

Launch: Sept 2016

Awards: D&AD (Yellow + Wood Pencil), Design Week Awards, The Drum Dream Awards, Kinsale Shark (Silver).

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Morgan Stanley was looking for a creative but functional re-design of the digital signage at their Times Square HQ and came to us to help deliver something that would stand out in the bright lights.

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Working alongside Bloomberg Marketing Studio, we at Framestore Labs designed content templates combining award winning graphic visualisations and live data from various financial and news API's. We built and installed a custom hardware solution, paired with an immediate failover system to ensure a completely reliable set up for the thousands of daily visitors to Times Square.

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All content was fully customisable by the client in a custom made CMS and is still visible at Times Square to this day.

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Agency Release: Framestore Labs

Client Release: Bloomberg

Images courtesy of Framestore, Morgan Stanley and Bloomberg

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