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Senior Technical Producer
Procter & Gamble, SK-II
AR Wonderland, Tokyo
Role: Technical Producer
Launch: November 2018
Press: Instagram, Buzzfeed, ELLE, Moshimoshi.
SK-II came to us wanting a retail experience to connect with the professional millennial women of Tokyo's fashion centric streets of Shibuya. Focused around their limited edition 2018 festive Pitera bottles, designed by Karan Singh, we created a beautiful, interactive experience to immerse them into an AR Wonderland.
We utilised Google's ARCore to develop 26 individual AR interactive moments throughout the space for customers to find and collect. Each moment encouraged the user to take photos, videos or boomerangs of their experience to later download from a personalised microsite and share on their social media. The entire experience was translated into 3 languages and remained live for the 5 weeks the pop up was open.
To launch the project and draw customers in, we also developed 4 cross platform consumer apps focused around out of home AR, in home AR, way finding and product experience AR.
9,000 attendees across five weeks
98% of attendees engaged with at least one interactive element in each room
Average of 24 minutes in the brand environment
3 million-plus views of SK-II Japan social videos of the Wonderland pop-up
Images courtesy of Fake Love and P&G, SK-II